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Hospitality v.1: Treat every guest like a VIP
You may think that the by title of this piece my message would imply a noble, almost abstract ideal of an elevated service attitude that the hospitality community should embrace. Although I do, in fact, believe that – this post is actually about a fundamental mindset of privacy and security for your guests that needs to initially
read more >>Small hotel and lodging community: If you’re not planning and budgeting, you are not achieving the success you could.
Today marks a milestone in my hospitality career. You see it was the Friday after Labor Day in 1976 that I started my job as a Desk Clerk at the Hotel Sofitel in Bloomington, MN. Over the last 40 years, I’ve worked in every department in every type of facility throughout the hotel, restaurant and casino (non-gaming)
read more >>Formatting the proper notifications for your Sonoma County Vacation Rental online
I received a few inquiries after yesterday’s blog regarding the proper advertising information required by Sonoma County for your vacation rental listings. Here a great layout of language that you can copy and paste onto your vacation rental listing to satisfy the County’s requirements: ———————————————————————————————————————————– Rental rules per Sonoma County ordinance #5823. County of Sonoma Vacation Rental
read more >>Business Growth
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Marketing Let's face it ... the hospitality business is as competitive as ever. Hotels, restaurants, casinos, attractions, there always seems to be an imbalance of supply vs. demand and you need
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Vacation Rental Revenue Tracking and TOT Filing Report Several vacation rental owners have asked us for advice by helping make the Transient Occupancy Tax filing easier. We realized that there were
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Food inventory / item costing tool To effectively abstract out a restaurant menu, you must first understand what you pay for the ingredients, then and only then can you price your
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Sonoma County Market Intelligence report - Quarterly The best way to keep up with your competition is to know your local market. Now, AHC provides a comprehensive report of Sonoma County
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Lowell was hired by Tropicanna to fix a very broken hospitality function. In under 3 months he fixed several key staffing issues in the hotel and food & beverage areas, and had our entire hospitality function moving in the right direction. Within 6 months, Lowell changed the price point of our hotel and banquet function to reflect the new pride and image he brought to our property. Lowell’s positive leadership style helped us build a more cohesive team across the entire property, including the casino. In addition to turning around our hospitality business, he also became very engaged in

Lowell is an extremely knowledgeable Operations Strategist. He is a big picture thinker whose many years of experience in internationally recognized hotel and gaming operations, have shaped his very sophisticated and acute sense of what it takes to deliver “concierge-style” customer service. As a leader he mentors and challenges his teams, and as a colleague he defines and educates on operational efficiency, process improvement, and service delivery. Time and time again, Lowell exhibits his adeptness at balancing the numbers, with his passion and commitment to a “WOW” guest experience!

Lowell served on my Board of Directors for a number of years. When he arrived in Sonoma County and he first joined the board we knew immediately that he was the type of individual that would be engaged, committed, and bring excellent industry knowledge to our organization. This proved true over the years as Lowell distinguished himself as a leader in the tourism community, a mentor to me, and an invaluable resource to the Chamber of Commerce. If you are ever fortunate enough to hire him, work for him, or serve with him, I would seek out the opportunity.