Let’s face it … the hospitality business is as competitive as ever. Hotels, restaurants, casinos, attractions, there always seems to be an imbalance of supply vs. demand and you need every advantage to remain competitive. Getting your fair share of business takes a concerted effort and if you want to set the bar in your market or industry, you will have to use every marketing vehicle available to you.
Now for larger properties, these efforts are met with greater resources to get the job done at focused levels. But where does a smaller innkeeper or restaurateur turn for help while having limited resources and expertise.
I have four decades of learning and refining hospitality business approaches with success. But it wasn’t because I found one silver bullet that always worked. Situations and markets change and you need to stay abreast of these changes while running your business. Here is where I can help. Consider these areas of attention that will help or hinder your business success depending on the amount of focus you commit to it:
- Social media: Facebook, Linkedin, Instagram, Twitter, Tripadvisor, Yelp, etc. Which ones are right for you, how do I leverage these as business tools and how do I keep up with all of them?
- Website: Vanity sites, brand sites, paid advertising sites, reciprocal linking. What does it all mean and how do I manage them?
- Print media: If you believe what you’ve heard that “print is dead”, think again. I can show you proof that there is still a demand for printed collateral, but how do you choose which ones to spend your precious marketing dollars on?
- Local memberships and agencies: What should I invest in and what is available to me?
I can help guide you through making the important decisions on how to stretch those resources as far as you can to get the greatest benefit for your business.
Contact me to discuss what should be important to your particular property